Sponsorship
At The Aging Society, trust matters. Caregivers come here looking for steady, credible guidance, not ads, pressure, or fear-based messaging. We don’t accept guest blog posts or backlink placements.
Instead, we partner with a small number of aligned brands and services through clearly labeled podcast and newsletter sponsorships, so caregivers can learn about tools that may genuinely support them, without compromising integrity.
Sponsorships may be a good fit if you offer:
- products or services that support caregivers, aging adults, or families
- solutions that prioritize dignity, safety, comfort, or peace of mind
- ethical, transparent offerings (no fear-based marketing)
- resources you’d feel comfortable recommending to someone you care about
If your goal is quick backlinks or SEO placement, this likely won’t be a fit. If your goal is meaningful visibility with a highly engaged caregiving audience, we should talk.
Why this conversation matters now more than ever.
👉 1 in 5 full-time workers is caring for an aging/ill family member
👉 61% of caregivers also work full-time
👉 45% say caregiving impacts their work performance
👉 Women provide nearly 70% of all family caregiving in the U.S.
👉 Caregivers spend 23.7 hours/week on caregiving (unpaid)
👉 88% report guilt as a recurring emotion
👉 75%+ feel they “should” be doing more
👉 Most caregivers don’t identify as caregivers until burnout has already begun
Translation:
Your audience already includes caregivers; they just don’t have a name for what they’re carrying.
WHY SPONSOR CAREGIVING CONVERSATIONS?
💛 A uniquely underserved audience
Caregiving women are one of the largest yet least-supported demographics, and they are hungry for solutions.
💛 Deep emotional trust
This show delivers clarity, comfort, and real connection. The audience is deeply loyal and highly responsive to aligned recommendations.
💛 Niche topic → high attention
Caregiving touches everything: health, home, boundaries, wellness, communication, identity, family roles. Brands that support women in these areas perform exceptionally well.
💛 Aligned, values-driven promotion
We only partner with brands that genuinely support caregivers and the emotional load women carry.
.
Sponsorship packages can include:
- Podcast mentions
- Instagram stories
- Email list features
- Resource guide placements
What We Don’t Offer
To protect our readers and listeners:
❌We do not accept guest blog posts
❌We do not place paid backlinks
❌We do not publish promotional articles disguised as editorial content
Sponsorships are always transparent and clearly identified.
Values-Alignment
Once you submit your proposed ad, I will approve it if it aligns with my values and will benefit my subscribers. I care deeply about
🎙Podcast Sponsorship — Caregiving Conversations
Podcast sponsorships are woven into episodes thoughtfully and respectfully.
Options may include:
- a short host-read message
- a mention in episode show notes
- inclusion on the podcast resources page
All sponsorships are clearly disclosed and aligned with the episode theme.
📬 Newsletter Sponsorship
Our newsletter reaches caregivers who are actively seeking guidance, clarity, and support.
Newsletter sponsorships may include:
- a short, clearly labeled sponsor mention
- placement alongside relevant caregiving content
- thoughtful framing to ensure trust is preserved
If you believe your product or service would genuinely support caregivers and their families, I’d be happy to explore alignment.
If interested please email me below.
Please include:
✅ A brief description of your product or service.
✅ How it supports caregivers or aging adults.
✅ Which sponsorship you’re interested in (podcast, newsletter, or both.
If you’re hosting a podcast, leading a community, or know of a conversation where this work would be a good fit, I’d love to hear from you.
Interested In Sponsoring?
Join Others in my Weekly Newsletter